We're pretty flexible, but broadly, the Reimagination Lab is about ways to collect, analyze, and visualize the things people do in new ways that generate both personal and public goods. Often (and this is where the "re" comes in) this involves re-using content they've already created and activities they already engage in. For example:
We look for problems that have real impact, that have the potential to make people's lives and the world a better place while allowing us to better understand important aspects of human behavior and technology design. We don't always succeed, but we try hard. For more about the people, projects, and publications that live in and come from the lab, you know what do. You can even email Dan Cosley to learn more.
Here's a lovely bit of reimagining from the Extra Ordinary comic, which we keep on our lab door.